71 arquitectos - Brand Identity

A new identity for 71 Arquitectos, an architecture studio driven by precision, context and purpose. The project began with a strategic reflection on how to translate the studio’s approach to architecture into a distinctive and timeless visual identity. The new system is built around the relationship between principle, context and people, giving form to the idea of architecture as something designed with purpose. The identity centres on a new 71 monogram, developed from the relationship between the numbers 7 and 1 and refined to work across different scales and applications. A contemporary typographic system, restrained colour palette and flexible graphic language extend the identity across digital and physical touchpoints. The project also included the development of a motion identity film, using architectural imagery within the geometry of the 71 symbol to reveal the brand and connect the identity directly to the studio’s work.

Scope: Brand strategy · Art direction · Visual identity · Logo design · Typography · Colour system · Motion design · Brand guidelines · Stationery · Presentation system · Digital applications.